Ondalinda x culture


At our second edition, The Ondalinda Foundation presented, "Las Rutas de Nana Echeri"  (The Roads of Mother Earth). This exclusive Purépecha art collection, gathered multi-disciplinary master pieces by several artists from the indigenous communities of Michoacán.  Most of the art pieces collected reflected the essence of the traditional Purépecha culture as well as the evolving contemporary art inspired by the aspect of a new generation of indigenous artists. The most thrilling and exciting aspects represented through their art are the connections between the indigenous roots and today's current social issues.


Using techniques of hyperrealism mixed with abstract concepts, their art reflects mainly the preservation of their indigenous roots and culture. For the first time, Ondalinda had the privilege to display an exclusive collection of art work from this new generation of artists merged with classic master pieces. All of the works in this exhibition will be available for purchase, with proceeds going to the tribes.


Through our 2017 edition, the Purépecha community received over 200,000 pesos (approx. 10,000 USD) through the sales of their artwork. These funds have allowed them to invest directly in the development of their communities, including educational programs, culture & art workshop for children, as well as a massive reforestation of their environment which has been illegally drilled throughout the years.




Ondalinda Foundation

Ondalinda was founded with the mission of celebrating the vibrant and modern indigenous cultures from around the world through music, art, culinary delights, spiritual ceremonies and sustainability. Our non-profit arm, The Ondalinda Foundation (under the Umbrella of the Many Hats Institute, a registered 501C-3 nonprofit organization), assists indigenous communities throughout Mexico in preserving their cultural heritage and cultivating a new generation of interdisciplinary artists. A portion of the proceeds from sales generated through the art exhibitions at the annual Ondalinda x Careyes events go towards supporting indigenous communities from throughout Mexico including the Huichol and Purépecha peoples. The funds generated have enabled these communities to invest in basic infrastructure and resources, educating and raising awareness for their causes, and achieving sustainability on a long-term basis.


In 2016, at our inaugural edition, we showcased “NAVEGANTES DEL SUEÑO,” an exclusive collection of Wixarika (Huichol) art that gathered unprecedentedworks, reflecting the cosmovision of this mystic community.


For the first time, authentic Huichol masterpieces were exhibited at Ondalinda, including works by some of the most esteemed Huichol artists. Last year, thanks to your generous support, we sold over 85% of the exhibited works, resulting in over 300,000 pesos in sales . These sales directly benefited their Community, allowing the Huicholes to invest in basic infrastructure and resources, achieving sustainability on a long-term basis.


In 2016, we were also honored to collaborate and work with the Conservación Humana AC in helping the foundation to meet the goal of protecting the Route through sacred sites to Huiricuta by the UNESCO World Heritage Convention (read more below).


Join us and be a part of this mission here.



?! Careyes Foundation

The ?! Careyes Foundation catalyzes innovative programs in education, sports, ecology, and the arts to improve the wellbeing of local communities.


  • English Lessons Program, delivering weekly classes to 1,200 children in eleven local elementary schools
  • Sports & Recreation Programs, organizing weekend bicycle rides and providing weekly bike polo lessons
  • Art Programs, exposing children to arts education through workshops with internationally-renown artists
  • Cinema & Community Program, presenting fun and educational screenings for children in our movie theater
  • Ecology Programs, protecting 2,000 sea turtle nests each year and providing hands-on ecology education for children


By providing a holistic range of services while focusing on community engagement and collaboration in the ten villages surrounding Careyes, these programs offer a bright future for the local children and their families.





The Purépecha are a group of indigenous peoples who are centered in the Mexican state of Michoacán, residing in and around the Sierra Madre mountains. Their origins can be traced back to pre-colonial times, when the indigenous group controlled much of the state, along with portions of Guanajuato and Jalisco. The Purépecha suffered various attempts at conquest by the Aztec Empire, but the indigenous group was never subjected to Aztec rule. In spite of this, the Aztec maintained trade with the Purépecha, who were known for their excellent coppersmith skills.

Today, their population is over 175,000 people, many of whom seek to maintain strong connections with their ancient customs and traditions. In addition to the Spanish language spoken all throughout Mexico, the Purépecha also have their own indigenous language known as P’urhépecha which is taught in local schools and spoken throughout several communities.

The Purépecha people are well known for creating colorful, decorative folk art, much of which consists of intriguing and intricate sculptures from the native clay in the region. Their works are often hand painted in vibrant colors, many of which combine traditional indigenous motifs with Christian beliefs. They are also well known for works inspired by Dia de los Muertos. The Purépecha creations aren’t just limited to clay sculptures – the indigenous people are also known for their wooden craft, also hand painted in extraordinarily vivid colors.


Marta-clay pots .jpg



Last year, at our inaugural edition, we showcased  “NAVEGANTES DEL SUEÑO,” an exclusive collection of Wixarika (Huichol) art that gathers unprecedented never-before-seen works, reflecting the cosmovision of this mystic community. For the first time, authentic Huichol masterpieces were exhibited at Ondalinda x Careyes, including works by some of the most famous Huichol artists. Ondalinda x Careyes had the privilege to display a special mural representing traditions and rituals of the Huichol community. 


A large portion of the art was available to purchase and all the sales went back to the Huichol communities.  Here, we proudly received over 300,000 pesos (approx. 20,000 USD) in profits thanks to the art gallery exhibition and craft sales. The money raised had a direct and highly effective impact on their communities, allowing them to invest in basic resources and infrastructures, achieving sustainability on a long term basis. The Ondalinda Foundation was also able to target social and cultural impact as the Huichols had an opportunity to share and promote their culture and traditions on a worldwide level throughout the event.


Our first edition also included the screening of the multi awarded film “Eco de la Montagna” and a talk led by a world-renowned Huichol expert, Humberto Fernandez along with the 35.000 community leader, Santos de la Cruz. 

At our Inaugural edition, Ondalinda was honored to support the mission and efforts of the Conservación Humana AC. For over 20 years, they have been working together with the Huichol in the mapping, analysis and description of the Huichol Route to Huiricuta in order to ensure its greatest recognition and legal protection. This Mexican, independent and non-profit organization, works to implement a variety of initiatives ensuring the fundamental human rights of the Huichol people, including their right to natural resources management, sustainable development, environmental conservation and cultural heritage preservation.