Ondalinda x culture


The Ondalinda Foundation presents "Las Rutas de Nana Echeri"

Our exhibition this year, "Las Rutas de Nana Echeri" (The Roads of Mother Earth) is an exclusive Purépecha art collection, gathering multi-disciplinary master pieces by several artists from the indigenous communities of Michoacán.  Most of the art pieces collected reflect the essence of the traditional Purépecha culture as well as the evolving contemporary art inspired by the aspect of a new generation of indigenous artists. The most thrilling and exciting aspects represented through their art are the connections between the indigenous roots and today's current social issues.

Using techniques of hyperrealism mixed with abstract concepts, their art reflects mainly the preservation of their indigenous roots and culture. For the first time, Ondalinda will have the privilege to display an exclusive collection of art work from this new generation of artists merged with classic master pieces. All of the works in this exhibition will be available for purchase, with proceeds going to the tribes.




Ondalinda Foundation

Mexico has one of the largest and most diverse indigenous populations in Latin America, with this culture living at the heart of Mexican society. This is something that is tremendously inspiring to us and is at the core of our mission. Ondalinda created the Ondalinda Foundation, a registered 501c3, as a way to give back to these populations and their arts. The funds donated, are given to the various indigenous communities that we work with, in an effort to keep their craft and traditions alive. 

Last year, at our inaugural edition, we showcased “NAVEGANTES DEL SUEÑO,” an exclusive collection of Wixarika (Huichol) art that gathered unprecedentedworks, reflecting the cosmovision of this mystic community.

For the first time, authentic Huichol masterpieces were exhibited at Ondalinda, including works by some of the most esteemed Huichol artists. Last year, thanks to your generous support, we sold over 85% of the exhibited works, resulting in over 300,000 pesos in sales . These sales directly benefited their Community, allowing the Huicholes to invest in basic infrastructure and resources, achieving sustainability on a long-term basis.

In 2016, we were also honored to collaborate and work with the Conservación Humana AC in helping the foundation to meet the goal of protecting the Route through sacred sites to Huiricuta by the UNESCO World Heritage Convention (read more below).

Join us and be a part of this mission.



?! Careyes Foundation

The ?! Careyes Foundation catalyzes innovative programs in education, sports, ecology, and the arts to improve the wellbeing of local communities.


  • English Lessons Program, delivering weekly classes to 1,200 children in eleven local elementary schools
  • Sports & Recreation Programs, organizing weekend bicycle rides and providing weekly bike polo lessons
  • Art Programs, exposing children to arts education through workshops with internationally-renown artists
  • Cinema & Community Program, presenting fun and educational screenings for children in our movie theater
  • Ecology Programs, protecting 2,000 sea turtle nests each year and providing hands-on ecology education for children


By providing a holistic range of services while focusing on community engagement and collaboration in the ten villages surrounding Careyes, these programs offer a bright future for the local children and their families.





The Purépecha are a group of indigenous peoples who are centered in the Mexican state of Michoacán, residing in and around the Sierra Madre mountains. Their origins can be traced back to pre-colonial times, when the indigenous group controlled much of the state, along with portions of Guanajuato and Jalisco. The Purépecha suffered various attempts at conquest by the Aztec Empire, but the indigenous group was never subjected to Aztec rule. In spite of this, the Aztec maintained trade with the Purépecha, who were known for their excellent coppersmith skills.

Today, their population is over 175,000 people, many of whom seek to maintain strong connections with their ancient customs and traditions. In addition to the Spanish language spoken all throughout Mexico, the Purépecha also have their own indigenous language known as P’urhépecha which is taught in local schools and spoken throughout several communities.

The Purépecha people are well known for creating colorful, decorative folk art, much of which consists of intriguing and intricate sculptures from the native clay in the region. Their works are often hand painted in vibrant colors, many of which combine traditional indigenous motifs with Christian beliefs. They are also well known for works inspired by Dia de los Muertos. The Purépecha creations aren’t just limited to clay sculptures – the indigenous people are also known for their wooden craft, also hand painted in extraordinarily vivid colors.


Marta-clay pots .jpg



Last year, at our inaugural edition, we showcased  “NAVEGANTES DEL SUEÑO,” an exclusive collection of Wixarika (Huichol) art that gathers unprecedented never-before-seen works, reflecting the cosmovision of this mystic community. For the first time, authentic Huichol masterpieces were exhibited at Ondalinda x Careyes, including works by some of the most famous Huichol artists. Ondalinda x Careyes had the privilege to display a special mural representing traditions and rituals of the Huichol community. A large portion of the art was available to purchase and all the sales went back to the Huichol directly.

A Huichol shaman and his musicians performed a ritual at the opening of the exhibition to invoke the Gods and bless the event. Special artisans were present selling their unique creations and crafts with 100% of the profits going directly back to them.

Our first edition also included the screening of the multi awarded film “Eco de la Montagna” and a talk led by a world-renowned Huichol expert, Humberto Fernandez along with the 35.000 community leader, Santos de la Cruz. 

At our Inaugural edition, Ondalinda was honored to support the mission and efforts of the Conservación Humana AC. For over 20 years, they have been working together with the Huichol in the mapping, analysis and description of the Huichol Route to Huiricuta in order to ensure its greatest recognition and legal protection. This Mexican, independent and non-profit organization, works to implement a variety of initiatives ensuring the fundamental human rights of the Huichol people, including their right to natural resources management, sustainable development, environmental conservation and cultural heritage preservation.